Mindspace – Hammersmith, London

Online campaign | Concept + Production



Online, multiple platforms


Mindspace asked us to produce an online campaign to launch their new location: Hammersmith. Having multiple branches spread throughout Europe, Mindspace is a well-known name in the co-working industry. But launching a new co-working space during a pandemic can be quite challenging. Communicating safety without it being a campaign for the regulations.


We wanted the opening of Hammersmith to be the introduction to a new way of working during a pandemic. With it’s changing and challenging regulations. We are following a woman, from working from home to the new Mindspace location. Where different decors in tone on tone art direction show and emphasize the different possibilities of working at Mindspace. The colorful decor and light tone of voice keep it cheerful and fun, while still communicating safety.


Director: Joep Knevel
Producer: Shanya Valies
Talent: Nurcan Tuzkapan
1st AD: Jeff Harmunanto
DP: Zeeger Verschuren
1st AC: Maric Dam
2nd AC: Marijn Ouwerkerk
Gaffer: Glenn Bruintjes

Best Boy: Aaron Homma
Electrician: Laurens Witte
Grip: Eurogrip Rentals (Roy van der Vlekkert)
Art: Lisa Barnhoorn
Art Assistent: Kika Haak
Decor: Erik Bleeker & Teun van der Heide
Hair & Make-up: Kika Haak

Styling: Cherylle Stein
PA: Marijn Wouters, Milan Potten , Christine Aldana, David Engel
Edit: Jeff Harmunanto
Visuals: Hazel (Mijn naam is haas)
Sound Design: Milan Potten
Grading: Ruben Labree
Voice: Natasha Natso

Special thanks:
Schaap Print &Sign
NDS Diensten B.V.