Description

Online, multiple platforms

Challenge

To celebrate the night Jagermeister had an unique give-away. With every bottle you’ve bought you get a special Jagermeister Party Lamp. To launch this global campaign they asked us to create a video that had to attract the young, playful and always online target group.

Approach

With a target group that grew up with social media we had to approach things differently. By producing a vertical only video, the commercial fits the current digital landscape. With a high energy night time concept we positioned Jagermeister and their Party Lamp as the essential for a night with your friends.

Director: Joep Knevel
D.O.P: Abel van Dijk
Art Direction: Merel Mok
AC: Jeff Harmunanto
Gaffer: Henry Rodgers
Photography: Tim Buiting
Productie: Marijn Wouters, Twan Ronnes, Christine Aldana
Cast: Showpony Productions