Felyx
Online Campaign | Concept + Production
Client: Felyx
Social Campaign running in The Netherlands, Germany and Belgium
Description
Online, multiple platforms
Challenge
Felyx is one of the leading e-scooter shared ride companies in The Netherlands. With the restrictions being uplifted Felyx asked us to create a campaign that would bring Felyx on top of mind again. Creating something that stands out, shows the multi-generational consumer base and gets people in the right mood to go outside with Felyx.
Approach
With the city streetscape being flooded with all kinds of branded services, we knew we had to do something new. Something that would really catch your eye. Therefore we choose to show the multi-generational consumerbase from one point of view. With a mount on the e-scooter we got to display all kinds of riders and their own unique ride. While still keeping it fast-paced, fun and all about the ride.
Team
Director: Marijn Wouters
DP: Jeff Harmunanto
Grip: Pim Brandsen
Producer: Marre Tramper
PA: Eva van Overbeek
Edit: Marijn Wouters
Styling: Kim Keizer
Photographer: Darnell Rozenblad
Category:
Branded ContentDate:
2 mei 2022