The Good People – Portugal

Brand Video | Concept + Production

Client: The Goodpeople
Online, multiple platforms


Upcoming clothing Dutch clothing brand “The Good People” is all about…well…good people. They asked us to visualize their brand identity, showing positivity, good vibes and the people behind their product. Nowadays it’s important for people to understand where the product they buy and use originate from. Therefore ‘the Good people” want to show the world who they are.


Together with them we decided to travel to Portugal to meet the beautiful people behind ‘The Good People’. We chose for a hand-on approach and filmed this brand video in a documentary style. Within only three days we followed the founder of the company strolling around Porto and meeting the manufacturers of their products.

While shooting and editing we tried to really capture the personal and positive vibe which makes the brand unique. In the video we hear parts of a longer interview we did with the founder trying to verbalize the vision of ‘The Good People’. The video has a strong documentary-feel, something that fits the brand well being all about real people.


Director: Joep Knevel
Concept: Ijen Mekers
Producer: Sjoerd Cuypers & Joep Knevel
DP: Jeff Harmunanto

Edit: Elek Visser & Ijen Mekers
Grading: Rick Hospers

Audio: Huub Krom
Voice: Ivo Van Deyzen