ABN AMRO – AJAX Vrouwen
Branded Content | Concept + Production
Client: Stichting Pluk de Nacht
Description
Online, multiple platforms
Challenge
ABN AMRO is proud main sponsor of the Female division of Ajax. Together with Ajax, ABNAMRO is responsible for the professional development. So they asked us to create a video concept that showcases the influence the sponsorship has on the Female Division and what it means to play for Ajax.
Approach
Female Soccer on a professional level is still in development. Therefore we wanted to showcase a wide variety of female players that tell their experience in an interview setting. From the girls that are starting out, to the women who keep their position tight. Their stories are the heartbeat of the video and while we follow them around at the club.
This resulted in a video that represents female soccer and shows the importance of the sponsorship from ABNAMRO.
Crew
Director: Joep Knevel
DP: Jeff Harmunanto
Sound: Frame Waves
Art Director: Louana Tummers
Photography: Gyatso Davids
Edit: Kolya Tirado
Grading: Rick Hospers
Gear: Cinesupply
Special thanks:
Eshly Bakker
Zaina Bouzerrade
Sophie
Sam
Category:
Branded ContentDate:
16 mei 2022