VIAPLAY F1
CLIENT | VIAPLAY
AGENCY | DID ANOTHER THING
DESCRIPTION
BRANDED CONTENT
CONCEPT + PRODUCTION
CREW
Director
Joep Knevel
1st AD & EP
Peter van den Heuvel
2nd AD
Jeff Harmunanto
Director of Photography
Robin Ruitenberg
AC
Krijn Wintjes
Photography
Tim Buiting
Producer
Jalda Mina Hamidi & Jaro Gevers
PA
Christine Ortiz Aldana, Jippe Hiemstra
Location manager
Pascal Slooten
Gaffer
Ralph Schoonenboom
Best Boy
Augustin Weski
Electrician
Joey van Bree
Sound
Jason DeGraw, Ralf de Krijger
MUAH
Eva Versteeg, Shao Lin Kretz
Styling
Hanna Suurland, Rajan Benjamin
Set Styling
Li-Xing van Rijn
Edit
Ijen Mekers
Grading
Michel Blom
CHALLENGE
Viaplay set out to capture the anticipation of a new Formula 1 season – and show why they’re the go-to destination for fans. The challenge was to connect three worlds: the athlete, the expert, and the viewer. With Max Verstappen at the heart of the story, we needed to build tension and excitement while keeping it grounded and real.
APPROACH
We built the story like a race: quiet at first, focused, then full speed. From Max in his simulator, to the analysts prepping in the studio, to a living room of fans ready for lights out – every moment leads up to the start of the season.
The tone is authentic and energetic, blending documentary and commercial. No overlit sets, just real people in real spaces, united by a shared passion. You don’t just watch the new season begin – you feel it.
VIAPLAY F1
CLIENT | VIAPLAY
AGENCY | DID ANOTHER THING
DESCRIPTION
BRANDED CONTENT
CONCEPT + PRODUCTION
CHALLENGE
Viaplay set out to capture the anticipation of a new Formula 1 season – and show why they’re the go-to destination for fans. The challenge was to connect three worlds: the athlete, the expert, and the viewer. With Max Verstappen at the heart of the story, we needed to build tension and excitement while keeping it grounded and real.
APPROACH
We built the story like a race: quiet at first, focused, then full speed. From Max in his simulator, to the analysts prepping in the studio, to a living room of fans ready for lights out – every moment leads up to the start of the season.
The tone is authentic and energetic, blending documentary and commercial. No overlit sets, just real people in real spaces, united by a shared passion. You don’t just watch the new season begin – you feel it.
CREW
Director
Joep Knevel
1st AD & EP
Peter van den Heuvel
2nd AD
Jeff Harmunanto
Director of Photography
Robin Ruitenberg
AC
Krijn Wintjes
Photography
Tim Buiting
Producer
Jalda Mina Hamidi & Jaro Gevers
PA
Christine Ortiz Aldana, Jippe Hiemstra
Location manager
Pascal Slooten
Gaffer
Ralph Schoonenboom
Best Boy
Augustin Weski
Electrician
Joey van Bree
Sound
Jason DeGraw, Ralf de Krijger
MUAH
Eva Versteeg, Shao Lin Kretz
Styling
Hanna Suurland, Rajan Benjamin
Set Styling
Li-Xing van Rijn
Edit
Ijen Mekers
Grading
Michel Blom
