We framed the festival as a club. Not an exclusive one – but a space where everyone’s welcome. In the campaign, we give a face to different types of film fans: the purist, the binge-watcher, the future maker, the talker. Separate characters at first – but ultimately, one community.

Shot across two settings – a colorful studio and the iconic cinema space – the visual style is bold, minimal, and recognizably NFF. In the hero film, we introduce the individuals and slowly bring them together as one group. Through playful edits and dynamic framing, we celebrate the diversity of Dutch film culture while reinforcing the central message: Welcome to the club.