Mindspace - HammerSmith
CLIENT | MINDSPACE
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CREW
Director
Joep Knevel
Producer
Shanya Valies
Talent
Nurcan Tuzkapan
1st AD
Jeff Harmunanto
DP
Zeeger Verschuren
1st AC
Maric Dam
2nd AC
Marijn Ouwerkerk
Gaffer
Glenn Bruintjes
Best Boy
Aaron Homma
Electrician
Laurens Witte
Grip
Eurogrip Rentals (Roy van der Vlekkert)
Art
Lisa Barnhoorn
Art Assistent
Kika Haak
Decor
Erik Bleeker & Teun van der Heide
Hair & Make-up: Kika Haak
Styling
Cherylle Stein
PA
Marijn Wouters, Milan Potten , Christine Aldana, David Engel
Edit
Jeff Harmunanto
Visuals
Hazel (Mijn naam is haas)
Sound Design
Milan Potten
Grading
Ruben Labree
Voice
Natasha Natso
Special thanks
Roland
Schaap Print &Sign
Cinesupply
NDS Diensten B.V.
CHALLENGE
Mindspace asked us to produce an online campaign to launch their new location: Hammersmith. Having multiple branches spread throughout Europe, Mindspace is a well-known name in the co-working industry. But launching a new co-working space during a pandemic can be quite challenging. Communicating safety without it being a campaign for the regulations.
APPROACH
We wanted the opening of Hammersmith to be the introduction to a new way of working during a pandemic. With it’s changing and challenging regulations. We are following a woman, from working from home to the new Mindspace location. Where different decors in tone on tone art direction show and emphasize the different possibilities of working at Mindspace. The colorful decor and light tone of voice keep it cheerful and fun, while still communicating safety.
Mindspace - HammerSmith
CLIENT | MINDSPACE
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CHALLENGE
Mindspace asked us to produce an online campaign to launch their new location: Hammersmith. Having multiple branches spread throughout Europe, Mindspace is a well-known name in the co-working industry. But launching a new co-working space during a pandemic can be quite challenging. Communicating safety without it being a campaign for the regulations.
APPROACH
We wanted the opening of Hammersmith to be the introduction to a new way of working during a pandemic. With it’s changing and challenging regulations. We are following a woman, from working from home to the new Mindspace location. Where different decors in tone on tone art direction show and emphasize the different possibilities of working at Mindspace. The colorful decor and light tone of voice keep it cheerful and fun, while still communicating safety.
CREW
Director
Joep Knevel
Producer
Shanya Valies
Talent
Nurcan Tuzkapan
1st AD
Jeff Harmunanto
DP
Zeeger Verschuren
1st AC
Maric Dam
2nd AC
Marijn Ouwerkerk
Gaffer
Glenn Bruintjes
Best Boy
Aaron Homma
Electrician
Laurens Witte
Grip
Eurogrip Rentals (Roy van der Vlekkert)
Art
Lisa Barnhoorn
Art Assistent
Kika Haak
Decor
Erik Bleeker & Teun van der Heide
Hair & Make-up: Kika Haak
Styling
Cherylle Stein
PA
Marijn Wouters, Milan Potten , Christine Aldana, David Engel
Edit
Jeff Harmunanto
Visuals
Hazel (Mijn naam is haas)
Sound Design
Milan Potten
Grading
Ruben Labree
Voice
Natasha Natso
Special thanks
Roland
Schaap Print &Sign
Cinesupply
NDS Diensten B.V.
