Global Warming Socks
CLIENT | GOAT
AGENCY | LEMON SCENTED TEA
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CREW
Director
Joep Knevel
Director of Photography
Tjerk Muilwijk
Producer
Nico Fliervoet
Assistent Director
Jeff Harmunanto
AC
Vincent Geijsel
Photography
Marijn Wouters
Edit
Jeff Harmunanto & Ijen Mekers
Grading
Erik Verhulst
CHALLENGE
Goat Organic Apparel aimed to highlight the significant environmental impact of the fashion industry, focusing on global warming and rising sea levels. The objective was to communicate this urgent issue in a compelling way that aligns with Goat’s commitment to sustainability.
APPROACH
The campaign features a person standing with their socks in the ocean, which serves as a metaphor for rising sea levels. Shot in black and white, the video employs a serious and impactful narration style, creating a focused and immersive atmosphere. This approach reinforces the message and encourages conscious consumer choices toward sustainable fashion.
Global Warming Socks
CLIENT | GOAT
AGENCY | LEMON SCENTED TEA
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CHALLENGE
Goat Organic Apparel aimed to highlight the significant environmental impact of the fashion industry, focusing on global warming and rising sea levels. The objective was to communicate this urgent issue in a compelling way that aligns with Goat’s commitment to sustainability.
APPROACH
The campaign features a person standing with their socks in the ocean, which serves as a metaphor for rising sea levels. Shot in black and white, the video employs a serious and impactful narration style, creating a focused and immersive atmosphere. This approach reinforces the message and encourages conscious consumer choices toward sustainable fashion.
CREW
Director
Joep Knevel
Director of Photography
Tjerk Muilwijk
Producer
Nico Fliervoet
Assistent Director
Jeff Harmunanto
AC
Vincent Geijsel
Photography
Marijn Wouters
Edit
Jeff Harmunanto & Ijen Mekers
Grading
Erik Verhulst
