Footlocker - Spring
CLIENT | FOOTLOCKER
AGENCY | COLOURCAKE
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CREW
Creative Director
Vin van Kleef
Director
Marijn Wouters
Director of Photography
Tobias van Daal
Producer
Marcina Esselink & Floor Slooten
Assistent Director
Julia Oudewesselink
Gaffer
Jasper van Zaanen
MUAH
Chiara Sriram
Styling
Marleen Ettema
Styling Assistant
Vanilsa Martins
AC
Jesse Koelstra
2nd AC
Dimitri Menase
Best Boy
Jasper van Zaanen
PA
Esmeralda van der Velde
Edit
Marijn Wouters
Grading
Martin Sinkgraven
Online
Jeff Harmunanto
CHALLENGE
With the arrival of a new season, Footlocker wanted to highlight its Spring collection in a way that captured the brand’s vibrant spirit while reinforcing its central position in sneaker culture. The campaign needed to reflect the fresh energy of Spring and drive excitement around the latest styles.
APPROACH
Set in a sleek studio environment, we created a series of visually striking scenes that brought the Footlocker Spring collection to life. Through dynamic transitions and playful movement, the video showcases a bold and energetic interpretation of the season. With style at its core, the piece reflects Footlocker as the undeniable heart of sneakers – season after season.
Footlocker - Spring
CLIENT | FOOTLOCKER
AGENCY | COLOURCAKE
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CHALLENGE
With the arrival of a new season, Footlocker wanted to highlight its Spring collection in a way that captured the brand’s vibrant spirit while reinforcing its central position in sneaker culture. The campaign needed to reflect the fresh energy of Spring and drive excitement around the latest styles.
APPROACH
Set in a sleek studio environment, we created a series of visually striking scenes that brought the Footlocker Spring collection to life. Through dynamic transitions and playful movement, the video showcases a bold and energetic interpretation of the season. With style at its core, the piece reflects Footlocker as the undeniable heart of sneakers – season after season.
CREW
Agency
Colourcake
Creative Director
Vin van Kleef
Director
Marijn Wouters
Director of Photography
Tobias van Daal
Producer
Marcina Esselink & Floor Slooten
Assistent Director
Julia Oudewesselink
Gaffer
Jasper van Zaanen
MUAH
Chiara Sriram
Styling
Marleen Ettema
Styling Assistant
Vanilsa Martins
AC
Jesse Koelstra
2nd AC
Dimitri Menase
Best Boy
Jasper van Zaanen
PA
Esmeralda van der Velde
Edit
Marijn Wouters
Grading
Martin Sinkgraven
Online
Jeff Harmunanto
