Tommy Jeans X Appelsap
CLIENT | TOMMY JEANS x APPELSAP
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CREW
Director
Joep Knevel
Concept
Elek Visser
Executive Producer
Roland Punt
Producer
Merel Mok
DP
Jeff Harmunanto
First AC
Marijn Wouters & Marijn Ouwerkerk
Gaffer
Christian van Marle
Boom Operator
Daniel Berends
Styling
Jazzmin Nilsson
Make-up
Charlotte van Beusekom
VHS
Tristan Hageman
Edit
Ijen Mekers & Jeff Harmunanto
Grading
Nick Oostdijk
SPECIAL THANKS
de Waterkant
Cinesupply
Wiecher Troost
CHALLENGE
For the launch of their new collection Tommy decided to team up with ADE. With this new collection, paying homage to the good old nineties, they wanted to show the world Tommy has been around for a long time. Being one of the first brands to openly support black hip-hop artists they have a legacy that goes way back.
They asked us to come up with a video-concept linking the new collection to internationally well knows music festival ADE in Amsterdam while addressing a young urban target audience.
APPROACH
We came up with a concept that included popular artists looking back to the nineties exploring the influence and inspiration it still has on their work today. We asked Dutch hip-hop artist Adje, and Belgium DJ Black Mamba to define this period in time, linking it to today’s music and art.
We looked for a filming and editing style which included both elements of old-skool nineties as well as new and fresh-looking visuals. All together resulting in a very interesting mix of styles and images.
Tommy Jeans X Appelsap
CLIENT | TOMMY JEANS x APPELSAP
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CHALLENGE
For the launch of their new collection Tommy decided to team up with ADE. With this new collection, paying homage to the good old nineties, they wanted to show the world Tommy has been around for a long time. Being one of the first brands to openly support black hip-hop artists they have a legacy that goes way back.
They asked us to come up with a video-concept linking the new collection to internationally well knows music festival ADE in Amsterdam while addressing a young urban target audience.
APPROACH
We came up with a concept that included popular artists looking back to the nineties exploring the influence and inspiration it still has on their work today. We asked Dutch hip-hop artist Adje, and Belgium DJ Black Mamba to define this period in time, linking it to today’s music and art.
We looked for a filming and editing style which included both elements of old-skool nineties as well as new and fresh-looking visuals. All together resulting in a very interesting mix of styles and images.
CREW
Director
Joep Knevel
Concept
Elek Visser
Executive Producer
Roland Punt
Producer
Merel Mok
DP
Jeff Harmunanto
First AC
Marijn Wouters & Marijn Ouwerkerk
Gaffer
Christian van Marle
Boom Operator
Daniel Berends
Styling
Jazzmin Nilsson
Make-up
Charlotte van Beusekom
VHS
Tristan Hageman
Edit
Ijen Mekers & Jeff Harmunanto
Grading
Nick Oostdijk
SPECIAL THANKS
de Waterkant
Cinesupply
Wiecher Troost
