We created a minimal, emotionally focused campaign that removes the noise – both literally and visually. In a quiet, powerful film, Ajax players appear in total silence. Their expressions speak volumes as real, hateful comments appear on screen – raw, unfiltered, and all too common.

Shot in a studio setting with a glossy, dreamlike aesthetic – sharp on the faces, blurred around the edges – the film isolates the players in an almost surreal space. This visual style underlines both the emotional distance and the hyperfocus that online hate creates.

By removing sound, the campaign invites viewers to confront the true impact of digital hate. It’s not just a moment of reflection – it’s a call to action. A demand to Silence Social Hate.