CLIENT | KNVB x NIKE
AGENCY | CAPITAL SPORTS
BRANDED CONTENT
CONCEPT + PRODUCTION
Director
Elias Brugs
Executive Producer
Peter van den Heuvel
Assistant Director
Joep Knevel
Director of Photography
Lenny Lu
AC
Jeff Harmunanto
Photography
Tim Buiting
Producer
Shanya Valies
PA
Gvozden Vilaret
Gaffer
Gijs Becks
Best Boy
Noah Cox
Light ass
Micha Frantzen
Electrician
Joey van Bree
MUAH
Ira Hutter
Styling
Lissa Brandon, Vasco Narain
Set Styling
Elfie van de Mosselaer, Cheriva Volney, Alicia Monsma
Edit
Ijen Mekers
Grading
Michel Blom
Bringing back the iconic Total 90 shirt meant more than referencing the past — it required finding the emotional link between then and now. Originally worn by Dutch legends like Ruud van Nistelrooy and Edgar Davids during EURO 2004, the shirt holds a special place in football history. The task was to honour that legacy in a way that feels current and authentic, showing that the pride and energy it once carried are still very much alive today.
We recreated a living room from 2004 – complete with a PS2, a shuffling iPod, and a buzzing Nokia – as the stage for a quiet trip down memory lane. It’s a space built from recognition, where every detail hints at a specific time and feeling.
In this world, the past and present casually collide. As we move through the room, the mood is calm and playful. The revamped Total 90 shirt appears not as a hero prop, but as part of the setting.
Slowly, we reveal Virgil van Dijk and Tijjani Reijnders, modern-day icons, gearing up in the kit. Without big gestures, the message is clear: this shirt still carries the same pride and presence it had twenty years ago.
CLIENT | KNVB x NIKE
AGENCY | CAPITAL SPORTS
BRANDED CONTENT
CONCEPT + PRODUCTION
Bringing back the iconic Total 90 shirt meant more than referencing the past — it required finding the emotional link between then and now. Originally worn by Dutch legends like Ruud van Nistelrooy and Edgar Davids during EURO 2004, the shirt holds a special place in football history. The task was to honour that legacy in a way that feels current and authentic, showing that the pride and energy it once carried are still very much alive today.
We recreated a living room from 2004 – complete with a PS2, a shuffling iPod, and a buzzing Nokia – as the stage for a quiet trip down memory lane. It’s a space built from recognition, where every detail hints at a specific time and feeling.
In this world, the past and present casually collide. As we move through the room, the mood is calm and playful. The revamped Total 90 shirt appears not as a hero prop, but as part of the setting.
Slowly, we reveal Virgil van Dijk and Tijjani Reijnders, modern-day icons, gearing up in the kit. Without big gestures, the message is clear: this shirt still carries the same pride and presence it had twenty years ago.
Director
Elias Brugs
Executive Producer
Peter van den Heuvel
Assistant Director
Joep Knevel
Director of Photography
Lenny Lu
AC
Jeff Harmunanto
Photography
Tim Buiting
Producer
Shanya Valies
PA
Gvozden Vilaret
Gaffer
Gijs Becks
Best Boy
Noah Cox
Light ass
Micha Frantzen
Electrician
Joey van Bree
MUAH
Ira Hutter
Styling
Lissa Brandon, Vasco Narain
Set Styling
Elfie van de Mosselaer, Cheriva Volney, Alicia Monsma
Edit
Ijen Mekers
Grading
Michel Blom