Ajax - Gala Match
CLIENT | AJAX
AGENCY | ONE:NIL
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CREW
Director
Joep Knevel
Executive Producer
Peter van den Heuvel
Producer
Lixing van Rijn
Production Manager
Rosita Safakish
DOP
Robin Ruitenberg & Tobias van Daal
Gaffer
Ralph Schooneboom
AC
Krijn Wintjes, Jelle Bokelman & Jonas Beck
Steadicam
Tim Zentner
Art
Lixing van Rijn
MUAH
Mariska Virginia van Kasbergen & Shareen Agsteribbe
Styling
Atelier Munro & Lixing van Rijn
Photography
Tjerk Muilwijk & Sven Koeneman
Edit
Ijen Mekers
Grading
Iro Lab
Sound Design
Nachtbraker Music
Title Animation
Niels Ewodlt
Graphics
Graphic Hunters
Music
Universal Music
DOP
@robinruitenberg & @tobiasvandaal
Gaffer
@the.magic.of.light
AC
@krijnwintjes, @jellebokelmann & @jonas.s.beck
Steadicam
@steadi_raaf
Art
@lixprojects
MUAH
@mariskavirginiavankasbergen & @makeupartistshareen
Styling
@ateliermunro & @lixingvanrijn
Photography
@tjerkjacob & @svenkoeneman
Edit
@ijen.mks
Grading
@iro.lab
Sound Design
@nachtbrakermusicc
Title Animation
@niels.ewoldt
Graphics
@afcajax
Music
@universalproductionmusic
CHALLENGE
For Ajax’s 125th anniversary, the club hosted a Gala Match—an unforgettable celebration with legendary players returning to a sold-out stadium. The challenge was to capture not just the emotion of the event, but the grandeur of the occasion. To honour the legacy of these icons in a way that felt as timeless and elegant as the club itself.
APPROACH
We created a concept that matched the magnitude of the moment. One that celebrated the legends with the reverence they deserve.
Visually refined and rich in atmosphere, the film echoes the classic identity of Ajax. With composed camerawork, warm tones, and cinematic pacing, we elevated every detail – from the roar of the fans to the quiet pride of former greats. This was more than a match. It was a tribute to legacy, loyalty, and 125 years of football history.
Ajax - Gala Match
CLIENT | AJAX
AGENCY | ONE:NIL
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CHALLENGE
For Ajax’s 125th anniversary, the club hosted a Gala Match—an unforgettable celebration with legendary players returning to a sold-out stadium. The challenge was to capture not just the emotion of the event, but the grandeur of the occasion. To honour the legacy of these icons in a way that felt as timeless and elegant as the club itself.
APPROACH
We created a concept that matched the magnitude of the moment. One that celebrated the legends with the reverence they deserve.
Visually refined and rich in atmosphere, the film echoes the classic identity of Ajax. With composed camerawork, warm tones, and cinematic pacing, we elevated every detail – from the roar of the fans to the quiet pride of former greats. This was more than a match. It was a tribute to legacy, loyalty, and 125 years of football history.
CREW
Director
Joep Knevel
Executive Producer
Peter van den Heuvel
Producer
Lixing van Rijn
Production Manager
Rosita Safakish
DOP
Robin Ruitenberg & Tobias van Daal
Gaffer
Ralph Schooneboom
AC
Krijn Wintjes, Jelle Bokelman & Jonas Beck
Steadicam
Tim Zentner
Art
Lixing van Rijn
MUAH
Mariska Virginia van Kasbergen & Shareen Agsteribbe
Styling
Atelier Munro & Lixing van Rijn
Photography
Tjerk Muilwijk & Sven Koeneman
Edit
Ijen Mekers
Grading
Iro Lab
Sound Design
Nachtbraker Music
Title Animation
Niels Ewodlt
Graphics
Graphic Hunters
Music
Universal Music
DOP
@robinruitenberg & @tobiasvandaal
Gaffer
@the.magic.of.light
AC
@krijnwintjes, @jellebokelmann & @jonas.s.beck
Steadicam
@steadi_raaf
Art
@lixprojects
MUAH
@mariskavirginiavankasbergen & @makeupartistshareen
Styling
@ateliermunro & @lixingvanrijn
Photography
@tjerkjacob & @svenkoeneman
Edit
@ijen.mks
Grading
@iro.lab
Sound Design
@nachtbrakermusicc
Title Animation
@niels.ewoldt
Graphics
@afcajax
Music
@universalproductionmusic
