Ajax - 125 Jaar

CLIENT  |  AJAX

AGENCY  | ONE:NIL

DESCRIPTION

ONLINE, MULTIPLE PLATFORMS

CREW

Director
Joep Knevel

Executive Producer
Peter van den Heuvel

Producer
Marijn Wouters & Siebe Stolk

PA
Rosita Safakish

DOP
Tjerk Muilwijk

Steadicam
Mark Modder

AC
Jeff Harmunanto

Gaffer
Ralph Schooneboom

Best Boy
Jasper van Zaanen

Gear
Cinesupply

MUA
Shaolin Kretz

Styling
Atelier Munro / Djoeke Vogel

Photography
Sven Koeneman

Edit
Ijen Mekers

Grading
Iro Lab

Sound Design
Nachtbraker Music

Online
Jeff Harmunanto

Music
Drukwerk

CHALLENGE

After 125 years, much has changed at Ajax — not all of it for the better, depending on who you ask. But through all the opinions, one truth remains: Ajax is still Ajax. The challenge was to reflect on the club’s history, acknowledge its critics, and let the next generation prove that the heart of Ajax beats as strong as ever.

APPROACH

We gave the future a voice. In this film, it’s the youth who push back, gently but clearly, against the idea that Ajax has lost its way. Through voice-over and a mix of nostalgia and confidence, they show that the core of the club is still intact.

Shot entirely on 16mm film, the visual style bridges past and present. The grain, texture and tone nod to Ajax’s deep history, while the energy, music and cast pull us firmly into the now. The film moves from soft sentiment to sharp pride, ending with club legend Frank Rijkaard addressing the supporters. His message is simple: whatever they say, Ajax is still Ajax.

Ajax - 125 Jaar

CLIENT  |  AJAX

AGENCY  | ONE:NIL

DESCRIPTION

ONLINE, MULTIPLE PLATFORMS

CHALLENGE

After 125 years, much has changed at Ajax — not all of it for the better, depending on who you ask. But through all the opinions, one truth remains: Ajax is still Ajax. The challenge was to reflect on the club’s history, acknowledge its critics, and let the next generation prove that the heart of Ajax beats as strong as ever.

APPROACH

We gave the future a voice. In this film, it’s the youth who push back, gently but clearly, against the idea that Ajax has lost its way. Through voice-over and a mix of nostalgia and confidence, they show that the core of the club is still intact.

Shot entirely on 16mm film, the visual style bridges past and present. The grain, texture and tone nod to Ajax’s deep history, while the energy, music and cast pull us firmly into the now. The film moves from soft sentiment to sharp pride, ending with club legend Frank Rijkaard addressing the supporters. His message is simple: whatever they say, Ajax is still Ajax.

CREW

Director
Joep Knevel

Executive Producer
Peter van den Heuvel

Producer
Marijn Wouters & Siebe Stolk

PA
Rosita Safakish

DOP
Tjerk Muilwijk

Steadicam
Mark Modder

AC
Jeff Harmunanto

Gaffer
Ralph Schooneboom

Best Boy
Jasper van Zaanen

Gear
Cinesupply

MUA
Shaolin Kretz

Styling
Atelier Munro / Djoeke Vogel

Photography
Sven Koeneman

Edit
Ijen Mekers

Grading
Iro Lab

Sound Design
Nachtbraker Music

Online
Jeff Harmunanto

Music
Drukwerk

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