CLIENT | AJAX
AGENCY | ONE:NIL
ONLINE, MULTIPLE PLATFORMS
Director
Joep Knevel
Executive Producer
Peter van den Heuvel
Producer
Marijn Wouters & Siebe Stolk
PA
Rosita Safakish
DOP
Tjerk Muilwijk
Steadicam
Mark Modder
AC
Jeff Harmunanto
Gaffer
Ralph Schooneboom
Best Boy
Jasper van Zaanen
Gear
Cinesupply
MUA
Shaolin Kretz
Styling
Atelier Munro / Djoeke Vogel
Photography
Sven Koeneman
Edit
Ijen Mekers
Grading
Iro Lab
Sound Design
Nachtbraker Music
Online
Jeff Harmunanto
Music
Drukwerk
After 125 years, much has changed at Ajax — not all of it for the better, depending on who you ask. But through all the opinions, one truth remains: Ajax is still Ajax. The challenge was to reflect on the club’s history, acknowledge its critics, and let the next generation prove that the heart of Ajax beats as strong as ever.
We gave the future a voice. In this film, it’s the youth who push back, gently but clearly, against the idea that Ajax has lost its way. Through voice-over and a mix of nostalgia and confidence, they show that the core of the club is still intact.
Shot entirely on 16mm film, the visual style bridges past and present. The grain, texture and tone nod to Ajax’s deep history, while the energy, music and cast pull us firmly into the now. The film moves from soft sentiment to sharp pride, ending with club legend Frank Rijkaard addressing the supporters. His message is simple: whatever they say, Ajax is still Ajax.
CLIENT | AJAX
AGENCY | ONE:NIL
ONLINE, MULTIPLE PLATFORMS
After 125 years, much has changed at Ajax — not all of it for the better, depending on who you ask. But through all the opinions, one truth remains: Ajax is still Ajax. The challenge was to reflect on the club’s history, acknowledge its critics, and let the next generation prove that the heart of Ajax beats as strong as ever.
We gave the future a voice. In this film, it’s the youth who push back, gently but clearly, against the idea that Ajax has lost its way. Through voice-over and a mix of nostalgia and confidence, they show that the core of the club is still intact.
Shot entirely on 16mm film, the visual style bridges past and present. The grain, texture and tone nod to Ajax’s deep history, while the energy, music and cast pull us firmly into the now. The film moves from soft sentiment to sharp pride, ending with club legend Frank Rijkaard addressing the supporters. His message is simple: whatever they say, Ajax is still Ajax.
Director
Joep Knevel
Executive Producer
Peter van den Heuvel
Producer
Marijn Wouters & Siebe Stolk
PA
Rosita Safakish
DOP
Tjerk Muilwijk
Steadicam
Mark Modder
AC
Jeff Harmunanto
Gaffer
Ralph Schooneboom
Best Boy
Jasper van Zaanen
Gear
Cinesupply
MUA
Shaolin Kretz
Styling
Atelier Munro / Djoeke Vogel
Photography
Sven Koeneman
Edit
Ijen Mekers
Grading
Iro Lab
Sound Design
Nachtbraker Music
Online
Jeff Harmunanto
Music
Drukwerk