Maha – Nike, Nature Club
CLIENT | NIKE ACG
AGENCY | MAHA
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CREW
Director
Joep Knevel
DP
Tjerc Jacob Muilwijk
AC
Jeff Harmunanto
AD
Marijn Wouters
Edit
David Engel
Grading
Jeff Harmunanto
Producer
Charmaé Pattipeilohij
Cast
Jewaria Gazaele Luu
Alyssa Neilson
Hollie Mercedes
Maha Nature Club
Location
Edwin Flores
CHALLENGE
Maha is one of the leading contemporary fashion boutiques for women of the Netherlands. So when they were asked by Nike ACG to reconnect with nature for the launch of their new collection, they organized a hike. A hike through the beautiful Dutch landscape with a community of like-minded women. Seeing the importance of this message and promoting the new collection. Maha asked us to come up with a video concept which links Nike ACG to reconnecting to nature while addressing their female target audience.
APPROACH
Reconnecting to nature can be quite personal. But that’s the beauty of it. That’s why we came up where we record personal testimonials about reconnecting to nature. This made the video inspiring but still real. By switching up the footage with detail shots of the Nike ACG wear, the new collection stayed at the forefront of the attention. We chose a filming and editing style that fits the contemporary fashion style of Maha as well as the technical and functional identity of Nike ACG.
Maha – Nike, Nature Club
CLIENT | NIKE ACG
AGENCY | MAHA
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CHALLENGE
Maha is one of the leading contemporary fashion boutiques for women of the Netherlands. So when they were asked by Nike ACG to reconnect with nature for the launch of their new collection, they organized a hike. A hike through the beautiful Dutch landscape with a community of like-minded women. Seeing the importance of this message and promoting the new collection. Maha asked us to come up with a video concept which links Nike ACG to reconnecting to nature while addressing their female target audience.
APPROACH
Reconnecting to nature can be quite personal. But that’s the beauty of it. That’s why we came up where we record personal testimonials about reconnecting to nature. This made the video inspiring but still real. By switching up the footage with detail shots of the Nike ACG wear, the new collection stayed at the forefront of the attention. We chose a filming and editing style that fits the contemporary fashion style of Maha as well as the technical and functional identity of Nike ACG.
CREW
Director
Joep Knevel
DP
Tjerc Jacob Muilwijk
AC
Jeff Harmunanto
AD
Marijn Wouters
Edit
David Engel
Grading
Jeff Harmunanto
Producer
Charmaé Pattipeilohij
Cast
Jewaria Gazaele Luu
Alyssa Neilson
Hollie Mercedes
Maha Nature Club
Location
Edwin Flores
