Footlocker - Stripers
CLIENT | INTERSPORT
AGENCY | COLOURCAKE
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CREW
Creative Director
Ischa Moonen
Art Directior
Julia Oudewesselink
Client Lead
Romy de Groot & Anne Breukel
Director
Joep Knevel
Director of Photography
Tobias van Daal
Producer
Floor Slooten & Demi Hoekstra
Assistent Director
Marijn Wouters
Gaffer
Ralph Schoonenboom
MUAH
Xiu Yun Yu
Styling
Kim Keizer
Set Styling
Gini Grootenboer
AC
Jesse Koelstra
Best Boy
Jasper van Zaanen
PA
Maria Calvet
Photography
Patrick Kenawy
BTS
Esmeralda van der Velde
Edit
Marijn Wouters
Grading
Raoul Hulst
Online
Ijen Mekers
CHALLENGE
Footlocker wanted to give visibility to the people behind the brand—those on the floor who live and breathe sneaker culture. The goal was to show that working at Footlocker isn’t just a job, it’s a lifestyle driven by passion, pride, and community.
APPROACH
This brand film puts Footlocker’s Stripers, its frontline team, in the spotlight. With a rhythmic voice-over that echoes the energy of the culture they represent, the video captures the pride, enthusiasm, and expertise of those who connect sneaker lovers with the styles they love.
The transitions are dynamic and energetic, paired with a retro visual tone that fits seamlessly with Footlocker’s heritage. The result is a film that feels fresh yet familiar – celebrating those who make Footlocker the heart of sneakers.
Footlocker - Stripers
CLIENT | INTERSPORT
AGENCY | COLOURCAKE
DESCRIPTION
ONLINE, MULTIPLE PLATFORMS
CHALLENGE
Footlocker wanted to give visibility to the people behind the brand—those on the floor who live and breathe sneaker culture. The goal was to show that working at Footlocker isn’t just a job, it’s a lifestyle driven by passion, pride, and community.
APPROACH
This brand film puts Footlocker’s Stripers, its frontline team, in the spotlight. With a rhythmic voice-over that echoes the energy of the culture they represent, the video captures the pride, enthusiasm, and expertise of those who connect sneaker lovers with the styles they love.
The transitions are dynamic and energetic, paired with a retro visual tone that fits seamlessly with Footlocker’s heritage. The result is a film that feels fresh yet familiar – celebrating those who make Footlocker the heart of sneakers.
CREW
Creative Director
Ischa Moonen
Art Directior
Julia Oudewesselink
Client Lead
Romy de Groot & Anne Breukel
Director
Joep Knevel
Director of Photography
Tobias van Daal
Producer
Floor Slooten & Demi Hoekstra
Assistent Director
Marijn Wouters
Gaffer
Ralph Schoonenboom
MUAH
Xiu Yun Yu
Styling
Kim Keizer
Set Styling
Gini Grootenboer
AC
Jesse Koelstra
Best Boy
Jasper van Zaanen
PA
Maria Calvet
Photography
Patrick Kenawy
BTS
Esmeralda van der Velde
Edit
Marijn Wouters
Grading
Raoul Hulst
Online
Ijen Mekers
